By Will Hunter, Founder of Rent with Thred • Updated August 2026 • Thred proprietary rental analysis
Which menswear brands do men actually choose when they can move across dozens of labels instead of buying from one store at a time? We looked at the brands represented in Thred’s inventory-adjusted top-150 product sample and compared rental selections, repeat selections, wishlist activity and demand relative to inventory exposure.
The result is not a popularity contest. A brand with more styles in the sample naturally has more chances to generate rentals, so the most useful view combines scale with efficiency. Faherty produced the most selections in the ranked sample, while Todd Snyder generated stronger selections per unit-month of inventory exposure.
20 Menswear Brands With the Most Rental Selections in the Ranked Sample
| Rank | Brand | Ranked Products | Selections | Repeat Selections | Wishlist Adds | Selections / Unit-Month |
|---|---|---|---|---|---|---|
| 1 | Faherty | 15 | 338 | 23 | 44 | 1.10 |
| 2 | Todd Snyder | 14 | 302 | 21 | 64 | 1.28 |
| 3 | Corridor | 11 | 287 | 20 | 21 | 1.12 |
| 4 | Alex Crane | 10 | 286 | 13 | 36 | 1.06 |
| 5 | Marine Layer | 7 | 231 | 15 | 38 | 1.09 |
| 6 | Ottway The Label | 5 | 218 | 13 | 20 | 0.78 |
| 7 | Alex Mill | 7 | 168 | 13 | 19 | 1.14 |
| 8 | Taylor Stitch | 7 | 137 | 6 | 20 | 1.10 |
| 9 | Re/Done | 5 | 136 | 5 | 11 | 1.10 |
| 10 | Filson | 5 | 133 | 8 | 12 | 1.08 |
| 11 | OAS | 5 | 127 | 9 | 23 | 1.01 |
| 12 | Buck Mason | 5 | 111 | 5 | 13 | 1.04 |
| 13 | Sunnei | 2 | 89 | 8 | 6 | 1.17 |
| 14 | The Normal Brand | 3 | 69 | 5 | 7 | 1.10 |
| 15 | Ministry Of Supply | 2 | 65 | 4 | 2 | 0.93 |
| 16 | Gardenheir | 2 | 63 | 5 | 3 | 1.11 |
| 17 | Nudie Jeans | 3 | 62 | 6 | 6 | 1.32 |
| 18 | Grayers | 3 | 53 | 3 | 5 | 0.84 |
| 19 | 18 East | 2 | 52 | 8 | 2 | 1.21 |
| 20 | Patagonia | 4 | 50 | 3 | 8 | 0.82 |
Faherty Led the Sample on Rental Volume
Faherty’s 15 products in the ranked sample generated 338 selections and 23 repeat selections. Its strongest individual item was the Inlet Knit Blazer in Black Sky Melange with 57 selections from 51 unique customers.
That is useful because Faherty’s demand was not concentrated in one category. The ranked sample includes blazers, fleece, down, sweaters, shirts and pants, which suggests customers were willing to use the brand across different wardrobe jobs.
Todd Snyder Was More Efficient Relative to Inventory Exposure
Todd Snyder generated 302 selections across 14 ranked products, with 1.28 selections per unit-month. Faherty generated 1.10.
That difference is why raw rental totals should not be the only buying signal. Inventory is capital. A brand that produces strong demand without requiring as much inventory exposure can be a better place to deepen the assortment.
Corridor and Alex Crane Were Nearly Tied on Volume
Corridor generated 287 selections across 11 ranked products, while Alex Crane generated 286 across 10. Corridor’s selection efficiency was 1.12 turns per unit-month versus 1.06 for Alex Crane.
The product mix was different. Corridor’s ranked demand included long sleeves, trousers, denim and jackets, while Alex Crane’s strongest items included Cham Pants, Playa shirts, knit shirts, sweaters and denim jackets.
Marine Layer Combined Scale With Strong Wishlist Interest
Marine Layer had 231 selections across seven ranked products and 38 wishlist adds. That wishlist total was unusually strong relative to its product count, led by the Wyatt Sweater Button-Down and Liam Sweater Polo.
Why Selection Efficiency Matters
Rental volume answers one question: what got chosen? Selection turns per unit-month answers a second question: how much demand did the inventory create relative to how much of it we had available? Both matter.
Ottway the Label is a good example. Its five ranked products generated 218 selections, which is substantial, but the group produced 0.78 selections per unit-month because those products also represented 279 unit-months of exposure. That is a different inventory decision than a brand producing similar demand with less exposure.
What This Means for a Menswear Customer
For customers, these rankings are less about declaring one brand “best” and more about identifying which labels repeatedly work in a multi-brand environment. A man who only shops one retailer sees what that retailer sold him. A rental member can learn whether he repeatedly reaches for Todd Snyder, Faherty, Corridor, Alex Crane or something unexpected once the cost of trying is lower.
You can browse Thred’s current premium menswear inventory and make that comparison yourself.
Methodology and What This Data Can—and Cannot—Tell Us
This analysis uses Rent with Thred’s inventory-adjusted product ranking covering October 2024 through July 2026. The source model matched 14,692 of 17,625 eligible rental selections to reconstructed inventory exposure, or 83.4% of eligible selections. Known subscription products and non-garment items were excluded.
The ranked dataset contains 150 eligible products with reliable non-negative reconstructed inventory history. Inventory exposure is measured in unit-months, meaning one unit held in inventory for one month. Because this is a ranked operational sample rather than 100% of every garment ever carried, totals in these articles should be read as evidence from the matched sample, not as full-catalog market share.
Frequently Asked Questions
What was the most-rented brand in this sample?
Faherty generated the most rental selections among the brands represented in the 150-product inventory-adjusted ranked sample, with 338 selections across 15 ranked products.
Which brand had stronger inventory-adjusted efficiency: Todd Snyder or Faherty?
Within the ranked sample, Todd Snyder generated 1.28 selections per unit-month versus 1.10 for Faherty.
Does this rank every brand Thred carries?
No. It ranks brands represented in the 150 eligible products included in the inventory-adjusted analysis. It should not be treated as full-catalog market share.
The Bottom Line
The data shows why rental behavior is more useful than a simple list of favorite brands. Volume, repeat demand, wishlist interest and inventory efficiency can tell different stories. The strongest brands are the ones that keep showing up across those signals, not simply the ones with the most units on the rack.