By Will Hunter, Founder of Rent with Thred • Updated August 2026 • Thred proprietary rental analysis
Wishlists are useful because they capture aspiration. Rentals are useful because they capture action. Put the two together and you can see the gap between what men save for later and what they actually choose to wear.
We compared wishlist adds with rental selections in Thred’s 150-product inventory-adjusted sample. The point is not that one metric is better. It is that they answer different questions.
The 20 Most-Wishlisted Products in the Ranked Sample
| Rank | Product | Wishlist Adds | Selections | Unique Customers | Selections per Wishlist Add |
|---|---|---|---|---|---|
| 1 | MARINE LAYER WYATT SWEATER BUTTON-DOWN IN NAVY/PEARL | 12 | 30 | 30 | 2.5x |
| 2 | TODD SNYDER LINEN GEOMETRIC MONTAUK SWEATER POLO IN BAJA DUNES | 11 | 19 | 19 | 1.7x |
| 3 | MARINE LAYER LIAM SWEATER POLO IN EUCALYPTUS | 10 | 56 | 54 | 5.6x |
| 4 | ALEX CRANE PLAYA SHIRT IN RIO | 10 | 36 | 35 | 3.6x |
| 5 | OAS CUBA WAFFLE SHIRT IN ECRU | 9 | 29 | 29 | 3.2x |
| 6 | FAHERTY DONEGAL CREW SWEATER IN SEA FEEDER MARL | 8 | 30 | 30 | 3.8x |
| 7 | FAHERTY LINEN LAGUNA SHIRT IN WHITE | 8 | 21 | 20 | 2.6x |
| 8 | TODD SNYDER TEXTURED WOOL POLO IN NATURAL | 7 | 23 | 21 | 3.3x |
| 9 | ALEX MILL GARMENT DYED RUGBY SHIRT IN COTTON JERSEY | 7 | 19 | 17 | 2.7x |
| 10 | OTTWAY THE LABEL DAYTON PANT IN BROWN CORD | 6 | 61 | 55 | 10.2x |
| 11 | MARINE LAYER LIAM SWEATER POLO IN BLACK OYSTER/PEARL GREY | 6 | 56 | 52 | 9.3x |
| 12 | LA PAZ ALEGRE SHORT SLEEVE SHIRT IN BRUSH GREEN BAY | 6 | 42 | 39 | 7.0x |
| 13 | TODD SNYDER TWO POCKET UTILITY LONG SLEEVE SHIRT IN NAVY | 6 | 32 | 30 | 5.3x |
| 14 | TODD SNYDER TWO POCKET UTILITY LONG SLEEVE SHIRT IN KHAKI | 6 | 30 | 26 | 5.0x |
| 15 | ALEX CRANE SUN TEE IN LINES | 6 | 10 | 10 | 1.7x |
| 16 | SUNNEI BOMBER JACKET IN DENIM | 5 | 55 | 47 | 11.0x |
| 17 | OTTWAY THE LABEL BILLY BOMBER IN BROWN | 5 | 47 | 46 | 9.4x |
| 18 | ALEX MILL FIELD PANT IN HERRINGBONE NAVY | 5 | 36 | 31 | 7.2x |
| 19 | MARINE LAYER BREYER UTILITY PANT RELAXED FIT IN VETIVER | 5 | 35 | 30 | 7.0x |
| 20 | RE/DONE CLASSIC CREW SWEATER IN MINERAL BLACK | 5 | 32 | 31 | 6.4x |
The Most-Wishlisted Piece Was Not the Most-Rented Piece
The Marine Layer Wyatt Sweater Button-Down in Navy/Pearl led wishlist activity with 12 adds, but it recorded 30 selections. By contrast, some products with fewer wishlist adds generated much higher rental volume.
Some Products Convert Interest Into Wear Extremely Well
A high selections-to-wishlist ratio can mean a piece performs strongly without requiring much saved intent. The Corridor Carpenter Jean in Brown, for example, recorded 31 selections on four wishlist adds, while several high-volume jackets and pants were chosen repeatedly without dominating wishlist activity.
Why Wishlist Data Alone Can Mislead Merchandising
A wishlist measures desire under no immediate commitment. Rental selection measures a decision under real wardrobe constraints: size has to be available, the customer has a limited number of active pieces, and the item has to beat other choices for that slot.
That makes rental behavior a useful complement to ecommerce intent signals. The customer can like ten things and still only choose three or five to actually wear.
What This Means for Brands
The gap between saved interest and real selection can help identify products that are strong marketing magnets but weaker wardrobe performers, as well as quieter products that convert into use better than their wishlist count would suggest.
Methodology and What This Data Can—and Cannot—Tell Us
This analysis uses Rent with Thred’s inventory-adjusted product ranking covering October 2024 through July 2026. The source model matched 14,692 of 17,625 eligible rental selections to reconstructed inventory exposure, or 83.4% of eligible selections. Known subscription products and non-garment items were excluded.
The ranked dataset contains 150 eligible products with reliable non-negative reconstructed inventory history. Inventory exposure is measured in unit-months, meaning one unit held in inventory for one month. Because this is a ranked operational sample rather than 100% of every garment ever carried, totals in these articles should be read as evidence from the matched sample, not as full-catalog market share.
Frequently Asked Questions
Does a wishlist add mean the customer eventually rented the item?
Not necessarily. The metrics are aggregated at product level, so this analysis compares overall intent and rental behavior rather than tracing individual wishlist-to-rental conversion.
Why is rental selection a stronger behavior signal?
Because the customer is using a limited rental slot. Selecting a piece means it beat other available options for something the customer actually planned to wear.
The Bottom Line
What people save and what they wear are related, but they are not the same. A useful menswear data system needs both.